The Death of the E-Commerce Loophole: What the EU’s Customs Overhaul Means for Global Founders
From July 1, 2026, the EU eliminates the low-value consignment exemption and introduces a €3 customs duty per item - the most significant structural change to cross-border e-commerce in decades. This brief details the full overhaul: the centralized EU Customs Data Hub, the "deemed importer" rule for platforms, and why "Trust and Check" status is fast becoming the most valuable compliance asset for founders selling into Europe.