COUNARA OÜ · INDEPENDENT RESEARCH & INTELLIGENCE PRACTICE
You need to understand
a foreign market, a cross-border competitor,
or a regulatory shift.
Counara produces cross-border competitive intelligence and emerging market research briefs for investors, operators, and strategy teams who need a rigorous, evidence-based picture of a market or competitor outside their home base.
Every report is built on named, verified sources with explicit bias assessment.
Written reports - structured and ready to circulate internally International - clients and subjects across markets
IS THIS FOR YOU?
Who commissions this kind of work
Counara works with organizations that need rigorous written analysis delivered by a one-person independent practice. Clients reach Iliyana directly by email to describe the project, with scope agreed in writing before any work begins. If you are entering a new market, assessing a cross-border competitor, or need a clear picture of a regulatory or structural shift in another market, this is the right kind of engagement.
→ Venture capital and private equity teams screening a cross-border or emerging market investment thesis
→ Founders and operators who need a structured briefing on a foreign market, regulatory environment, or cross-border competitor before making a significant decision
→ Corporate strategy and business development teams assessing entry into a new market or region
→ Companies facing a competitor that is expanding, restructuring, or displacing incumbents across multiple markets
→ Strategy consultants or advisors who need a cross-border or emerging market research layer for a client engagement
THIS IS NOT THE RIGHT FIT IF
You need a real-time data feed, a market sizing model built from survey data, or ongoing brand monitoring. Counara produces structured analytical reports, not dashboards or live intelligence platforms.
Both are scoped individually, priced transparently, and delivered as a structured written report. Every project starts with a clear written exchange by email about the question you need answered, with scope and price confirmed before work begins.
Two types of paid engagement
WHAT COUNARA DOES
COMPETITIVE INTELLIGENCE
Competitor & Market Teardowns
Full competitive intelligence reports built from named, verified sources across procurement data, institutional records, analyst publications, partner disclosures, and primary company communications. Particular focus on competitors operating across multiple markets or entering yours from abroad. Every source is assessed for structural bias before conclusions are drawn.
Cross-border competitor teardowns and market-entry analysis
Pricing and positioning analysis across markets
Regulatory and structural displacement analysis
Go-to-market signals and partner ecosystem mapping
Battlecards and objection-response frameworks
Source credibility and bias assessment throughout
STRATEGIC RESEARCH
Research Briefs & Opportunity Scans
Structured written analysis for investors, operators, and strategy teams who need a clear picture of a market, sector, or regulatory shift. Recent work has focused on cross-border topics and emerging markets, where language barriers and information asymmetry create a visibility gap for investors and operators.
Investment opportunity scans by sector and region
Regulatory and compliance landscape analysis
Cross-border due diligence frameworks
Strategic briefings and background memos
Signal mapping and pattern identification
Full references and methodology documentation
WHO DOES THIS WORK
Iliyana Hristova
Founder & Director, Counara OÜ
Counara is a one-person practice. Every project is researched, written, and delivered by Iliyana directly. There is no team of junior analysts behind the work. If you commission a project, you are working with the person whose name is on the company.
The published portfolio is the clearest evidence of the depth and rigor of the work. Iliyana works in English and Norwegian and is reachable directly by email, with scope agreed in writing before any work begins.
BASED Remote, international
REGISTERED Counara OÜ, Estonia (Reg. No. 17314623)
LANGUAGES English, Norwegian
MARKETS COVERED International: cross-border competitive intelligence, emerging markets, investment and market-entry research
HOW TO START Email a brief description of your project. A scope and timeline will be confirmed before any work begins.
CONTACT hello@counara.com
HOW IT WORKS
From brief to delivered report
01
You describe the project
Email a brief description of what you need to know and what decision it informs. Follow-up questions and scope are handled in writing.
02
Scope and price agreed in writing
A clear scope, timeline, and flat-rate price is confirmed before work begins. No surprises and no commitment until you approve.
03
Research and analysis
Work is conducted using verified sources across procurement data, institutional records, analyst publications, and specialist research. Every source is named and bias-assessed.
04
Written report delivered
A structured written report is delivered in the agreed format, ready to circulate internally or present to stakeholders. Follow-up questions are addressed directly.
START A PROJECT
Ready to scope your project
Most projects start with a short email describing what you need to know. If it would help to talk it through first, a short discovery call is available on request.
PORTFOLIO
Published work
Selected excerpts from completed research and intelligence work. Full reports are available on request.
Cross-Border as a Moat: Nearshoring Logistics Across the US-Mexico Corridor
Competitive Intelligence • June 2026 • Logistics / Manufacturing / Trade
→
Brazilian Green AgriTech: Strategic Opportunity Scan for Nordic Investors
Investment Research • March 2026 • AgriTech / Climate / ESG
→
THE GLOBAL EQUATION
Editorial research on cross-border shifts
Counara's editorial page for writing on global mobility, supply chains, trade compliance, and the cross-border forces reshaping how founders and operators make decisions.
Global Mobility
Supply Chains
Trade Compliance
Commercial Strategy
Emerging Markets
Cross-Border Risk
Legal Disclaimer: Counara OÜ provides research, analysis, and strategic interpretation based on verified, named sources and publicly available information. This work does not constitute legal, financial, investment, or compliance advice. Clients are responsible for their own decisions and should consult certified professionals where appropriate.